Global market and consumer changes

Nike is constantly being challenged to develop and launch a continuous range of new shoes. To do so, they need to understand what product innovation capabilities to develop and embed in the organization as global markets become more dynamic and consumer’s needs, wants, and behaviors change.
Discuss expected global market and consumer changes over the next 5 years and what capabilities Nike will need to develop to sustain successful product innovation over that period of time. Are these capabilities any different for your semester project partner? Why/why not?