Ethical Marketina: The New Healthcare Economics

Competency Assessment Title: Branding and Competitive Strategies' Impact on Consumer Choice
Assignment Directions
Review Case
Chestnut Regional Health Svstem. Assume upper management of the oraanization is interested in understanding the
ndacurs orandina ana compelue suatedles nave on a
care market, especialv on vour broducis ana services
Prepare
1.050-W
of ECHRS's branding a
Part I: Branding Strategy Impact
Analyze the impact that
the current Rhis brand has on C
What is the current branding
strateav of ECRHS?
How is the organization and its brands) perceived in the
Are
there anv nedauve impacts or leda cases against the ordai
choice or a health care provider?
How have your acquisitions of other health care facilities impacted your brand image anc
Show has vour nandlina of the a@Vil-lu nandemic imnacted vour brand imade
What impact do vour branding strategies have on consumel
Part I: Competitive Strategies Impact
Who are the 3 largest competitors, and how do tr
What share of
What is the threat of new entrants to the market and the
What is the threat of competitive/substitute products/services to the organization
What Is the bargaining power or customers In the market?