If you are among the 40% of entrepreneurs who make it to a priced investment round, you are on the road, albeit an uphill road, to success. You will need to think about how you use the trust and money invested in your business to grow, and grow rapidly. Not every company can or will become a unicorn, but much
can be learned from them—good and bad.
Create a product roadmap, not at the granular level (which you’ll eventually want to do) but showing a quarterly view into how you will take your initial MVP and expand it through capabilities and features.
Consider how partnerships or integration with other applications might allow you to grow more quickly. Know your core competencies and don’t reinvent the wheel