To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. In this Week 2 assignment, you will accomplish the Research section of your plan, which is the Situation Analysis, covering the SWOT Analysis, STP Analysis, and Environment Analysis.
Create the research section of your marketing plan in 900 words.
Include at least 3 elements of the Research List of Topics (see list below):
· Research List of Topics:
o Define and Accomplish Primary Research on the Target Market
o Define and Accomplish Secondary Research on the Target Market
o Target Customer Profile (geographic, demographic, psychographic, behavioral data characteristics)
o Methods you will use for Continuous Consumer Monitoring and Research, and Environmental Scanning
o Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
o Current and Potential Future Opportunities
o Current and Potential Future Competitive and Environmental Threats