Economic viability of YELP
Assess the economic viability of YELP.com during 4 years
1- Introduction about yelp.com (half page)
2- Business model (half page)
3- Strategic analysis includes: (4 pages)
â Value Proposition
⢠What benefit does the firm offer to its customers?
â Industry Analysis
⢠use Porterâs 5-forces analysis
⢠Include factors specific to the firm
â Value chain, core competencies and synergies, technology, legal and social challenges.
4- Financial Analysis during (2010-2014): (5 pages)
â Statement of Operations (Income Statement)
⢠Revenues
⢠Cost of sales
⢠Gross margin
⢠Operating expenses
⢠Operating margin
⢠Net margin
â Balance sheet
⢠Assets, current assets
⢠Liabilities, current liabilities and long-term debt
⢠Working capital
-Stock chart and describing why the chart going down in some period and why up in other.
o If there are any additional charts, please put them as an appendix.
o Make a table of the financial statements and a 2 pages to describe and analyze the data showing in the tables whether the company making money or not (you may using charts to describe)
5- Future prospects (half page)
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