Just as film genres have distinctive sonic identities and shared audiovisual languages, specific social media platforms - from YouTube, to Snapchat, to TikTok - communicate meaning via particular relationships between sound and image. What are the sonic conventions and screen sound cultures associated with specific platforms, and how are these conventions shaped by the technical affordances of the platform? Choose one platform, or two platforms if you’d like to undertake a comparative analysis, supporting your response with close analysis of your chosen case study.