Review the crisis communication case studies in both the Lachlan and Liberman texts, and read: .
In the Forbes article, the author relates playing pickleball to preparing and responding to a PR crisis. In at least two brief paragraphs (30 to 50 words each):
1 -- Describe a sport or activity that you enjoy and relate it to effective crisis communication preparation/response.
2 -- Apply those points to the Wells Fargo case study in the texts and highlight how the organization could have prepared/performed more effectively.
References to crisis communication research/theories from the textbooks are always suggested, as well.