Digital Marketing Plan

• Individual task.
• write a Digital Marketing Plan for KELLOG´S. create a Digital Marketing Plan for the brand following these five steps:

1. Situation Analysis: Begin the plan with an audit of the brand’s current social media situation (with a SWOT and a TOWS).
2. Target: Identify your main target and describe two buyer personas within the target.
3. Objectives: Establish four objectives for your business and add a KPI to each one of them. You must have one objective per each of the main
   categories addressed in class: (Awareness, Engagement, Conversion and Advocacy).
4. Strategy: Select, for each objective, the actions and channels to be used (for example: Contest on Tiktok; SEM on Google, etc).
5. Calendar: Draw a Gantt Calendar to plan the making and execution of each of the phases to accomplish the Plan.
   • The student may support the chosen strategies, actions and tactics on other brands with a similar approach, academic texts and business reports.
   • Academic references should be used to justify the characteristics of the targets (Google Scholar, EBSCO, etc).