Create a 10- to 15-slide presentation to add to your Wk 5 individual assignment.
Prepare an introduction or executive summary.
Develop a deployment strategy and schedule for introducing the innovation project to the market.
Determine key go-to-market considerations, which may include plans for:
Advertising
Marketing
Sales channels/distribution
Communications or promotion
Estimate the cost and analysis for:
Development or manufacturing
Delivery
Infrastructure and product support
Estimate high-level financial considerations, including the potential size of the market for the company and profitability.
Justify the innovation investment.
Determine alternative investments or a non-investment (i.e., what if the executive team disapproves the project?).
Determine future product plans, evolution, etc. (e.g., what's next for this product in the market?)