Developing a good sales forecast for a new product
- Why is it difficult to develop a good sales forecast for a new product?
- How does product design influence new product protocol?
- Why conduct new product use testing?
- What are the most important new product considerations for launch planning?
- What market testing method would provide the most accurate forecast with the least cost and fastest results?
- What public policy issues would be important to address for a potentially disruptive innovation with STEP implications?
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