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Data analytics approaches

For this assignment, you will create a report outlining the different data analytics approaches you would use to
solve the business problem or make the business decision you identified in Assignment 1. Next, you will identify
what KPIs you will use to measure and for reporting purposes. Then, you will identify what technology and tools
you suggest for implementation and what reporting measures you will use. Lastly, you will identify several key
governance, privacy, or ethical concerns that might arise during your Big Data initiative.
You may organise your report in a manner that best describes your thinking. However, you should include the
following criteria:

  1. Recap Business Initiative
    a. Briefly describe the Big Data initiative you identified in Assignment 1. What business problem
    will this plan address? What business decision will the proposed data analysis help make?
  2. Data Analytics
    a. Identify and explain what data analytics you will select to accomplish your business initiative.
    You should include a brief explanation of your selection and any specifics and explain what
    benefits you will receive or why you have selected it.
    b. Consider any models, concepts, or past business results discussed in the chapters or readings to
    strengthen your analysis. You may consider:
    i. What analytic forms you will use
    ii. How you will use descriptive, diagnostic, predictive, and prescriptive.
    iii. What business intelligence will you use?
    iv. Will data mining be used? What techniques might you use?
    v. Will you incorporate any AI, machine learning, deep learning or neural networks?
    vi. Any other analytics you have identified in your research.

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