Q1) Identify key players (e.g., customer groups, supplier companies, major organizations) that Uber deals with in its operation and, from the marketing perspective, describe what Uber exchanges with each of the key players in order to make money in its business.
Q2) Uber uses surge pricing. (a) What are the pros and cons of its surge pricing? (b) What would you recommend to Uber to reduce the controversy surrounding its surge pricing?
(a)
(b)
Q3) How does Google’s Waze differentiate its service from Uber? What advantages does Google’s Waze have over Uber?
Q4) What are the reasons that many companies in several industries [e.g., ride-sharing companies, car manufacturers (including Tesla), auto suppliers, trucking companies, Google, Apple, Amazon] are competing fiercely in developing self-driving cars?