Current Marketing Strategy of an existing consumer product brand.

Describe the total sales revenue and/or the total number of units sold per year including all brands in the
category. List the top 4-8 competitors and rank them by sales/units sold and % of total category. Include
the market share (% and $) of your product.

2. Target Market (10 pts):
   Describe the target market for this product. Use the market dimension/segmentation variables such as
   demographics, psychographics, behavioral, and/or geographic.