Corporate social responsibility (CSR) policy

If you went to work for a company that did not have a corporate social responsibility (CSR) policy, what benefits of CSR would you tout to get leaders to implement CSR practices? What is the first step that the company should take to begin practicing CSR?
Response reflects indepth consideration and personalization of the theories, concepts, and/or strategies presented. Viewpoints and interpretations are insightful. Response demonstrates synthesis of ideas presented.