− Analyze and assess the products’ core market offering (e.g., actual products/services & associated services), product lines, branding strategies (See Chapter 11 slides).
− Evaluate consumer perceptions of the attributes of the core brand and suggest possible extensions with similar attributes.
− Recommend brand licensing or co-branding opportunity (if there is any).
¬ Based on your perceptual (perceptual) positioning map that you developed in WIP3, recommend a repositioning strategy. If repositioning is not necessary, please explain why repositioning is not needed.