Consumer culture built upon desire not only for products

Is consumer culture built upon desire not only for products, but the desire to fulfill unmet psychological needs?   reading 1: https://en.wikipedia.org/wiki/Calvin_Klein_(fashion_house) reading 2: https://onlinelibrary.wiley.com/doi/full/10.1111/j.0964-0282.2007.00024.x reading 3: https://www.glamour.com/story/throwback-thursday-these-vinta