Competitive Marketing Analytics

Assignment 1A - Create a flat file database using Excel Must have 10 records with 5 fields each. Make up the information, or use your classmates; review this link to understandhowto setupExcel:10 http://spreadsheets.about.com/od/datamanagementinexc el/ss/excel_database.htm Assignment 2A - Create a matchkey for two addresses Assignment 2B – Claritas and Zip Code Analysis Assignment 4A - Identify a Zip code and analyze it using census and Claritas data