Company: Amazon

A firm is said to be using a multi-product strategy when it competes in different product categories. Pick a
company you think is utilizing such a strategy and discuss why you think they are taking this course of action.
Discuss what motives might top management have that led them to diversify into these other product areas?
Length: 500 words minimum
Documentation Style: American Psychological Association (APA). You must provide accurate references and
accurate in-text citations for each direct quote or paraphrase that you include.