PROJECT 2: PRESENTATION
PROJECT DESCRIPTION
The use of digital and social media can have a profound effect on society. This project requiresyou to research and report on an organization or company who has used or is using digital orsocial media to create a profound effect, impact, or influence on others.
Project 2 Consists of:
1. Project Requirements (topics and content to cover)2. Presentation Requirements (content organization)3. Submission Requirements (how to submit your assignment)4. Presentation Resources5. Due Date Information and Late Policy
Project Requirements
Select an organization or company that used or uses digital or social media to impact others.CREATE A PRESENTATION (using a professional presentation application such as MicrosoftPowerPoint) highlighting the information you found.
NOTE 1: You are required to complete ALL THREE SECTIONS of this project (Sections 1, 2,and 3).
PLEASE SELECT A DIFFERENT COMPANY THAN THE ONE YOU USED IN PROJECT1.
SECTION 1: ORGANIZATION OR COMPANY INFORMATION
Provide the following information about the organization or company you select. Answer thequestions below:
Item 1: What is the name of the organization or company?Item 2: What year was the organization or company established?Item 3: What is the organization's or company’s goal or mission?Item 4: Provide the company's or organization's website address (URL), if available.Item 5: Where is the company or organization's headquarters located?
Section 1 Source: Include at least one source for Section 1. Include this source as an in-papercitation and on your Reference page.
SECTION 2: DESCRIPTION OF THE DIGITAL OR SOCIAL MEDIA INFLUENCE
Describe how digital or social media was used to influence others while answering the followingquestions:
Item 1: Describe how digital or social media was used to influence others. Provide at least oneexample, instance, or situation that highlights this influence.Item 2: In the example, instance, or situation you provided in Item 1, what specific digital orsocial media platforms were used (e.g. Facebook, Twitter, Instagram, Snap chat, Pinterest, orYouTube) and how were they used?Item 3: What occurred as the result of the use of digital or social media? Describe the impact ormagnitude of the change.
Section 2 Source: Include at least one source for Section 2. Include this source as an in-papercitation and on your References Slide(s).
To help you with completing Section 2, an example is provided below:
Section 2 Example 1: Invisible Children - Kony 2012In 2012, an organization called Invisible Children created and posted a 30 minute movie onYouTube to launch a campaign they called "Kony 2012." View the movie here(https://www.youtube.com/watch?v=Y4MnpzG5Sqc).
The Kony 2012 campaign was an effort to capture James Kony, who was portrayed as aruthless rebel leader in Uganda who committed numerous atrocities against humanity, includingkidnapping and murder.
The Kony 2012 campaign had a tremendous impact. The video generated over 100 millionYouTube Views. Over 20 million dollars was donated to support the effort to capture JamesKony
NOTE 2: You cannot use Invisible Children in your project.
To help you with completing Section 2, a second example is provided below:
Section 1 Example 2: The ALS Ice Bucket ChallengeIn 2016, the Amyotrophic Lateral Sclerosis Association (ALS) organized the Ice BucketChallenge. The challenge involved pouring a bucket filled with ice and water over a person'shead, followed by the person nominating 3 people who then had to take the challenge. Theperson would then making a contribution to ALS research. The challenge quickly became viral,gaining support and participation from celebrities. As a result of the challenge, traffic to the ALSweb page increased, over 250,000 new donors signed up, and over 13.3 million dollars wasraised.
NOTE 3: You cannot use the ALS Ice Bucket Challenge in your project.
SECTION 3: ANALYSIS
What was the full impact of the use of Digital or Social Media?Item 1: Was the change created by the use of digital or social media positive or negative (orboth) in your opinion?Item 2: How successful was the company in accomplishing the objective? Support your answer.Item 3: List one thing the company could have done better to accomplish their objective.
To help you with completing Section 3, we have provided two examples below:
Section 3 Example 1: Invisible Children - Kony 2012The Kony 2012 campaign had both positive and negative results:
The Kony 2012 campaign received global attention. This attention lead to political and militaryaction. The US government, lead by President Obama, backed a mission of 5,000 soldiers toJames Kony.
The organization came under scrutiny as many have questioned their efforts (see YouTubevideo https://www.youtube.com/watch?v=okmswBs4rdgor CNN report at https://www.youtube.com/watch?v=TEVKNVTnYRA and CNN ReportTranscript).
James Kony has not been caught. Some people even believe that he is no longer living or athreat to the region.
Section 3 Example 2: The ALS Ice Bucket ChallengeThe Ice Bucket Challenge was extremely successful. The ALS Ice Bucket Challenge increasedthe level of awareness of ALS and was extremely positive.
The Ice Bucket Challenge campaign has ended. In order to sustain the effort by coming up witha new challenge each year. One idea would be to use a number of celebrities to start the newchallenge every year. Also, the association could do a better job of showing how the moneydonated has gone to furthering the cause. I would also create a thank you video from currentALS patients. The key here is to find ways to take advantage of the momentum the Ice BucketChallenge initially created.
Section 3 Sources: Include at least one source for Section 3. Include the source as in-slidecitation and on your References page.
NOTE 4: You can not use in your project or any company or organization we discussed in classor in this assignment (e.g. The Ice Bucket Challenge or Invisible Children).Paper Requirements
Presentation Requirements
1. SLIDE SETUP AND ORGANIZATIONYour presentation must include the following slides and sections:
Item 1: Title SlideYour Title Slide should contain the following:
Project NameYour NameInstructor’s NameCourse name and section numberItem 2: Organization or Company Information (Section 1)Item 3: Description of the Digital Media Influence (Section 2)Item 4: Analysis of the Digital Media Influence (Section 3)Item 5: Summary SlideItem 6: Question Slide (this is where the audience is invited to ask questions). You will only needto include a "Title Only" slide .
Item 7: References Slide(s) (Your References MUST be in APA format)!
2. PRESENTATION LENGTHMinimum of 10 slides; Maximum of 15 slides.(Title and Reference slides do not count toward the total slide count).
NOTE 5: Going over 15 slides is fine, but if you are under 6 slides you will be penalized 10%(one letter grade).
3. SLIDE DESIGN REQUIREMENTS
a. Keep it Simple: Slides must be easy to read and uncluttered. Keep in mind the 7 x 7 rule withpresentation software, which effectively states no more than 7 words per bullet and 7 bullets perslide.
b. Images: Pictures and images should be used sparingly to avoid distraction from the maincontents. Include at least one table, graph, or image of an appropriate size that is relevant andsupports the information provided in your paper. Feel free to create the image if you like, but itmust be professional.
c. Fonts: Use a standard font like Times New Roman or Helvetica. Use 36-point font for yourslide title, 28-point font for main points, and 24-point font for secondary points.
d. Footer: Include the slide number, title of your presentation, and your name in the footer(except on title slide).
e. Background: Appropriate for the presentation. Use creativity here, but your background coloror design must not detract from the readability of the slides. A bad example would be using darktext against a dark background. Make sure the background and font colors are a good contrast.
f. Contrast: Appropriate Foreground-Background Segregation (use dark text against a lightbackground or white or light colored text against a dark background. This creates contrast.
4. PRESENTATION NARRATIONAdd "Narration" to each and every Slide in your presentation.I would like you to present your presentation as if you were giving it to a LIVE AUDIENCE. Inaddition to designing each slide, I also want you to provide me with the transcript of the wordsyou would actually say, word-for-word. while each slide is being displayed.Adding NarrationYou can accomplish this in several ways:a. Adding Text Narration to the Notes Section of each slide, ORb. Adding Voice Narration to each slide (Export the Narration as a .MOV file).
5. SOURCESInclude at least Four (4) Sources (Total)
a. Include at least One (1) Source for Section 1.b. Include at least One (1) Source for Section 2.c. Include at least Two (2) Sources for Section 3. At least one of the two sources must be aProfessional or Scholarly Source.
Clarification: Please do not use unprofessional sources such as Wikipedia, About.com,Answers.com, Dictionary.com, How.com, or anything remotely similar. Examples of scholarlysources include textbooks, articles, academic journals, and conference proceedings. Scholarlyresources are written by experts in their fields, grounded in research, and often refereed(reviewed and edited by researchers in the field). Examples of professional sources include:trade journals or magazines. Professional sources are written for a specific audience that worksin certain field. They are not research-based. You can also use our course content (e.g.Learning resources) as a source as well. UMGC has a top-notch, extensive online library. Youcan find many scholarly and professional sources there.
NOTE 6: You can also use social media (e.g. Twitter posts, blogs, YouTube) sources as well asthis is a paper about the use of digital and social media.
PRESENTATION RESOURCE
The following optional resources may be helpful in completing this project:
1. Life After Death by PowerPoint (3 mins | Automatic Closed Captioning)https://www.youtube.com/watch?v=MjcO2ExtHso Life After Death by PowerPoint Transcript
This Youtube video provides great tips sprinkled in with humor! :)
2. PowerPoint Tutorial: Recording and Exporting Videos (5 mins | Automatic Closed Captioning).https://www.youtube.com/watch?v=uKgfVZ4aCE0