Visit and explore thehttps://www.kickstarter.com/ website to select a new product idea.
If you were in charge of introducing this new product to market, which marketing channel(s) would you choose to utilize? Explain.
When it comes to your distribution strategy, would you use intensive, selective, or exclusive distribution? Explain.
Finally, when it comes to utilizing marketing communications, would you utilize a push strategy or a pull strategy? Explain.