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Choice of Survey Methods

Learning Goal: I'm working on a marketing question and need the explanation and answer to help me learn.

Instructions: Review the lecture slides on Topic 7 - Survey & Observation, and then answer the following question.

Given that no survey method is universally superior, and the selection of a survey method relies on numerous factors, provide a detailed description of a real-world marketing research scenario suitable for each of the following survey methods:

  1. Mail Survey
  2. Telephone Survey
  3. Electronic Survey
  4. Personal Survey

Note: Ensure that your response differs from the examples presented in the lecture slides

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