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ChatGPT case study

Market
1. Why has ChatGPT been so popular? What's all the hype about?
2. Critically analyze the competitive positions of OpenAl and Google
3. What strategic recommendations would you provide for both companies?
Product
4. What metrics do you think the ChatGPT Product team is monitoring?
5. Outline an experiment/initiative to increase ChatGPT's total user numbers
6. Outline an experiment/initiative to maximize ChatGPT's unit economics

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