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Fundamentals of Marketing

 P1 Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value).P2 Select two advertisements. Describe the needs identified by Abraham Maslow that each ad...

Unit 4 AS: STP Strategy Development

The purpose of this assignment is to assess and analyze the current issues regarding the STP (segmentation, targeting, and positioning) and develop the STP strategy for the brand. Recently, Dean Foods, the largest milk company in the United States, has announced to...

Suggestions for the development of tourist destinations

Request The homework requirement is to take Fieschertal as the research object, and propose a constructive tourism plan for it. The direction of my plan and the feedback of the submitted homework are as follows. Please help me complete the homework based on...
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