The goal in organizing for global marketing is to find a structure that enables the company to respond to significant differences in international market environments and to extend valuable corporate knowledge. In your initial post, Discuss at least three alternatives...
Mobile advertising and mobile commerce are terms that describe the use of cellphones as channels for delivering advertising messages and conducting product and service transactions. For this discussion forum, choose between Starbucks and McDonald’s, and imagine you...
an analysis of Apple Analyze the company from the perspective of the Competitor Analysis, Internal Analysis, Brand Equity, . Propose a plan for the next five years with appropriate monitoring in place. Tip: Make explicit use of the theory found in “Reinvent Your...
In the Emerging Markets Trade/Antitrust Wars discussion forum this week, you discussed the concepts of trust busting. Reach out to your international pen pal and discuss the issue of trust busting in his or her home country. In addition, externally research on trust...
Please view the following videos: Sales & Operations Planning Video – funny: https://www.youtube.com/watch?v=qo0g_YUOBKc (Links to an external site.) Sales and Operations Planning Overview: http://www.youtube.com/watch?v=V86gJywBKBI (Links to an...
Conduct primary and/or secondary research to determine the market feasibility and growth potential of your business venture, and then develop a report that you would give to an investor to convince him or her of the viability of your project.