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Analyzing the Effectiveness of a Web-Based Advertisement

After having read chapters and gone through the lecture on ‘Visuals as Arguments’, select a web-based ad or image that has caught your attention—a live link must be added to your initial response. Discuss the argument presented in the ad as effective or not to the...

The Power of Images in Persuasive Arguments: A Critical Analysis

Images can stir emotions and add reactions to read pieces. “Recognizing the appeal of an argument’s graphics can empower you to feel more confident in your reaction” to the argument itself (The Purposeful Argument). After reviewing assigned reading selections, choose...
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