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Influencer marketing, more than advertisement?

This book chapter should discuss the role on influencer marketing nowadays. Based on the attached researches normal “influencers” actually becamenothing more than advertising platforms as the “influence” disappeared. Mainly nano- and...

Promoting Organizational Citizenship

  is week’s readings from Johnson (2016) focused on Promoting Organizational Citizenship and the influence of Ethics in a Global Society.EXAMINE:Consider the role (referencing the course readings) of “good organizational/corporate citizens” and...
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