Topic 1: Review at least 2 of the Big 4 accounting firm’s use of data analytics and other new technologies. Discuss how you think this new technology iscurrently and will impact the accounting profession. Do you see any ethical concerns with the new technology...
Scenario: The Redmond Management Association held its annual public relations luncheon in April Year 2. Based on the previous year’s results, the organization allocated $25,290 of its operating budget to cover the cost of the luncheon. To ensure that costs would be...
Firms in some industries may see their demand curves shift from season to season? Can you think of an industry where this may be the case? Why is this?
Firms in some industries may see their demand curves shift from season to season? Can you think of an industry where this may be the case? Why is this?
Brand positioning is an important process in the overall marketing strategy that influences advertising and public relations. By understanding how to position the brand based on customer preferences, targeted messages (such as advertising and other forms of...