Case Analysis using Strategic Audit

Consider the following issues when completing the strategic audit: o The growth of a startup turbulent and highly competitive industry, and the challenges it faces. o The difficulties in sustaining the initial momentum of growth for a company operating in a volatile business environment. o The effects of a dynamic business environment on a company’s performance and the importance of strong strategic planning in sustaining long term growth. o A study of JetBlue’s growth and expansion during one of the most turbulent times in the history of is aviation. o The reasons for JetBlue’s initial popularity and success, and whether the airline’s initial growth had been unsustainable o The factors that caused JetBlue’s growth to falter, and whether the airline could have avoided any of its problem through better strategic planning. o JetBlue’s future prospects in light of its main strengths and weaknesses. o The steps that JetBlue can take in the future to avoid hurdles in its growth.