Business Plan

1. Stakeholder Analysis a. Actual personal experience, education and training in the area/ industry of proposed business for all key stakeholders 2. Industry Analysis a. A brief overview and long-term outlook for growth b. Review industry size, trends, and target market segment. c. Identify who leads the industry in terms of: i. Price ii. Quality iii. Market share 3. Competitive Analysis a. Discuss the strengths and weaknesses of each primary competitor. b. Consider sales, quality, distribution, price, production capabilities, reputation, and products/services. c. Outline how your product or service measures in the area of pricing and identify your competitive advantage. d. Prepare a first-year and 3-year sales forecast in dollars and units. e. Briefly outline your sales and advertising plans.