You might use the elements of a SWOT analysis in the development of your business-level strategy as follows:
Cost advantages from proprietary know-how and/or location
Creativity (ability to develop new products)
Valuable intangible assets: intellectual capital
Competitive capabilities
Effective recruitment of talented individuals
Resources: financial, intellectual, location
Are these elements the strengths and weaknesses of a company or the opportunities and threats of a company? Explain?