BCG and PLC tools for NIKE

• Develop the BCG and PLC tools for NIKE, then answer these questions:
o How can disruptive innovation affect your brand in the BCG matrix?
o Is the length and sequence of each of the PLC phases predictable for NIKE?
o How can incremental innovation enhance the life of a product in the product life cycle?
o Is NIKE looking forward to some concrete product or market expansion as of now? Explain it.