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Apple’s strategy

Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? Explain why?
What is there about Apple’s strategy that can lead to sustainable competitive advantage?
Submission Details:

Your analysis should be 500 words or less.
Incorporate a minimum of at least our course Thompson 2022 Text and one non-course scholarly/peer-

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