Let’s assume Apple is interested in breaking into the fashion industry with a new line of iShirts. They plan on leveraging the existing brand equity that they have earned over the past 25+ years. You will design and deliver a social media marketing plan.
Phase One of the social media marketing plan (SMMP) should include :
Purpose and Scope – Every well-rounded SMMP should explain the campaign goals, and in this case, it has to do with how to introduce a new product and market it through social media.
In addition to stating the objective of the plan, it should include the background of why the ultimate goal is important.
Breakdown of Apple’s current social media presence – This will help us get a clear look at the organization’s current strategy.
It should detail the social media channels Apple is already using, the type of content they are sharing, and the follower count on each platform.
Carefully define the demographics of the target market(s) by age, income, education, and lifestyle – Identify and discuss the demographics that should be included in the social media campaign for the iShirt. Be specific and refer to the resources and data provided in this week’s readings.
Based on these findings, identify the appropriate social media platforms for theiShirt launch campaign.
Here are the requirements for the Phase 1 part of your final plan:
Using the Phase One Worksheet provided in the assignment, create a three-page paper describing the Phase 1 part of your final plan (plus a separate Reference page).
Include at least 2 separate credible resources to back up the details of your plan