Advertising’s New Campaign

Advertising’s New Campaign Order Description Assignment Five: Advertising’s New Campaign (100 points) 1.In what way is the current generation of moms different than previous generations? (25 points; two five sentences paragraphs) 2.With a small group of peers in your class, discuss the appeal of blogs in today’s digital communication arena? (25 points; two five sentences paragraphs) 3.Elaborate on the following statement from the article: “From a branding perspective, nothing is more powerful than having your target audience participating in a conversation, where or not it’s about a specific product.” (25 points; two five sentences paragraphs) 4.What is the impact of interpersonal and word-of-mouth communication on persuasion? (25 points; two five sentences paragraphs)