{br} STUCK with your assignment? {br} When is it due? {br} Get FREE assistance. Page Title: {title}{br} Page URL: {url}
UK: +44 748 007-0908, USA: +1 917 810-5386 [email protected]

What are you required to do in this assignment?
This assignment requires you to write a Critical Reflective Report to demonstrate your knowledge and understanding of the role of ‘Digital Consumer Intelligence’ in the context of Digital Marketing. The Report should demonstrate a real-world understanding of digital business marketing successes and their challenges.

The report will provide an opportunity to reflect critically on the ways in which advances in digital technology are fundamentally changing consumer behaviour, and the opportunities and challenges this presents to organisations in a global context.

The visual appearance of the report VERY IMPORTANT is entirely your choice and I hope that you have, by now, found a template / style that you intend to use. If not, please make this a priority. My lecturer does not just want words jumbled together

The flow of your content is entirely up to you. However, the structure (headings / sub-headings) must ensure that your report cover certain key sections:

Report cover
Executive Summary
Table of Contents
List of Figures
List of Tables (if appropriate)
Headings & sub-headings throughout to enable you to convey what you want to convey
Reference List
Appendices (Weeks 1 – 8 must be attached, plus any other appendices you feel relevant)

The report must cover the following (as per the Module Outline)

Summative Assessment – Individual research report, 3000 words (+/- 10%) (100% TMM)

“This individual assessment will enable students to develop and use research skills to gain in depth understanding of digital customers. Students will be encouraged to consider the extent to which academic theory is helpful to marketing practitioners in shedding light on consumer behavior and to reflect critically on the ways in which advances in digital technology are fundamentally changing consumer behavior, and the opportunities and challenges this presents for organisations.”

I suggest that the title of the report uses the bold text above and you might also decide to find a shorter name for the report as well once you have written it.

TITLE
Consumer Intelligence: the extent to which academic theory is helpful to marketing practitioners in shedding light on consumer behavior and to reflect critically on the ways in which advances in digital technology are fundamentally changing consumer behavior, and the opportunities and challenges this presents for organisations.

By referring to this (long) report title at all times, will help you to decide what headings and sub-headings you feel you need in the main part of the report.

You must also ensure that the contents of your report fully covers all the Learning Outcomes (as per the Module Outline) so I suggest inserting an appendix which lists the Learning Outcomes which will enable you to cite each LO within your narrative.

  1. Learning outcomes

A. Knowledge and understanding

Upon successful completion of this module the students will be able to:

A1 Operate in complex and unpredictable and/or specialised contexts, requiring selection and application from a wide range of advanced techniques and information source. Ethically undertake analysis of complex, incomplete or contradictory evidence / data and judge the appropriateness of the enquiry methodologies used. Recognise and argue for alternative approaches

A3 Have a deep and systematic understanding within a specialised field of study and its interrelationship with other relevant disciplines. Demonstrate an understanding of current theoretical and methodological approaches and how these affect the way the knowledge base is interpreted.

B. Skills Upon successful completion of this module the students will be able to:

B2. Ethically design and undertake substantial investigations to address significant areas of theory and/or practice. Select appropriate advanced methodological approaches and critically evaluates their effectiveness.

B4 Incorporate a critical ethical dimension to their practice, managing the implications of ethical dilemmas.

Finally, the Assessment Brief (in the Assessment folder) provides the percentage weightings for each Assessment Criteria. It is very important that, as you are drafting your report, you take these criteria into account because that is how you will achieve the best marks.

% Weighting Assessment Criteria

40% To use research skills to demonstrate an indepth understanding of digital consumers and relevant academic theory (useful to marketing practitioners) to shed light on consumer behaviour and consumer intelligence

30% To reflect critically on ways in which advances in digital technology are fundamentaly changing consumer behaviour, including ethical considerations

20% To reflect critically on the opportunities and challenges this change in consumer behaviour presents for organisations

10% Professionalism of report in terms of both clarity and appearance – headings / references / flow etc

The report is centred around the topics taught on the module from week one to eight below (Please read the attached coursework details for further understanding.)
TOPICS TO BE MENTIONED

Digital Consumer Intelligence
2 Socratic Thinking & Critical Thinking
3 Storytelling & Data-Storytelling
4 Digital Marketing Trends & Digital Analytics Trends
5 Envisaged Company / Role Job in mind ie target audience
6 Social Listening & Social Monitoring
7 Consumer Behaviour / Consumer Experience / Personas CRM (Customer Relationship Management) &
8 MEI (Marketing Entrepreneurship Interface)

Sample Answer

Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.

Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.

This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.

To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.

It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.

Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>

Our customer support team is here to answer your questions. Ask us anything!