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Advanced Strategic Management

Course Code and Title:  BUS 4573 Advanced Strategic Management
Assessment Weight and Title: Project (20% group and 10% individual)
Submission Deadline:

Name of the Course Teacher:
Name of the Course Moderator:
This Assessment and the related Marking Scheme have been pre-moderated and approved by the Course Team Leader/Academic Coordinator of the Business Department according to the following criteria
•    The learning outcomes are covered as indicated in the assessment strategy.
•    The questions are clearly constructed and at an appropriate academic level.
•    The possible marks for each question are clearly stated.
•    The amount of time for the exam is properly allocated.
•    The level of English language is clear and suitable for the course.
•    The marking scheme is clear and detailed
Student’s Score (%):
Academic Format
Reports/Essays submitted must follow the APA (American Psychological Association) the http://owl.english.purdue.edu/owl/resource/560/01/ . Formatting and language contribute exactly ten percentage points to the overall grade.
Warning to Students!
Students must submit their own works as assignments, and they cannot copy anybody’s ideas into their work as their own. Direct reference must be made for every paragraph, even if it is only a summary of ideas from somewhere else. By not directly referencing (or providing only non-specific references) a Student commits plagiarism, i.e. submitting somebody else’s work as his own, and faces the possibility of immediate dismissal from ADMC and from all other Colleges of HCT according to the Academic Honesty Policy of HCT. All assignments must be submitted via LMS, where they are tested by anti-plagiarism software, Safe Assign.
Declaration of the Student
At the moment of submission you confirm that this assignment is your original work, and you have referenced all sources of information according to APA Format. You also confirm that you had fully understood the tasks and assessment criteria before submitting this assignment.

Assignment Description
In groups of 3 students, please develop strategic audit and recommendations for the assigned case.  Prepare and present your findings on the assigned date.
The following are the requirements for the written project contents:
Introduction:
1.    Introduce your company and its products/services; capture interest.
2.    Establish the time setting of your case and analysis.  Prepare the strategic plan for the three years 2011 – 2013.
Mission / Vision:
1.    Show existing mission and vision statements
2.    Compare your mission and vision to a leading competitors’ statements
3.    Demonstrate your analysis of mission and vision in terms of 9-factor matrix
4.    Comment on improvements, if necessary.
5.    Demonstrate how the “improved” mission would support the strategies your envision for your firm.
Internal Assessment:
1.    Give your financial ratio analysis in a form of a table, prepared for three years (2008, 2009, 2010).  Highlight especially good and bad ratios.  Do not give definitions of the ratios and do not highlight all the ratios, but DO tell me what those numbers mean.
a)    Sales growth rate
b)    Operating income margin
c)    Net income margin
d)    Administration and marketing expenses divided by total sales
e)    Current ratio
f)    Debt-to-Worth ratio
g)    ROA (return on assets)
h)    EPS (earnings-per-share) if available
2.    Show the firm’s organizational chart found or created based on the available information.  Identify the type of chart as well as good and bad aspects.  Do not give people’s names in the chart.
3.    Discuss whether improvements in the chart are necessary and why.
4.    Show a map locating the firm’s operations.  Discuss in light of strategies you envision.
5.    Identify a marketing strategy the firm uses in terms of good and bad points versus the strategies you envision for your firm.
6.    Prepare IFE matrix with up to 15 strengths and weaknesses; comment on the most important factors and discuss the score.
External Assessment:
1.    Identify and discuss 2 major competitors.
2.    Show your CPM.  Include at least 6 factors and 2 competitors.
3.    Prepare EFE matrix with up to 20 of the firm’s opportunities and threats based on the PEST and Porter’s Five Forces factors; comment on the most important factors and discuss the score.
Strategy Formulation
1.    Show and explain your SWOT matrix with strategies
2.    Show and explain your SPACE matrix, discussing the factors and scores and their meaning.
3.    Show your BCG matrix.  Again, discuss the implications of your findings.
4.    Show your Grand Strategy matrix.  Again, focus on implications after giving the quadrant selection.  Do not simply state “market penetration”, elaborate on what it means and what it entails?
5.    Present your Recommendations page.  This is the most important page of your presentation.  Be specific in terms of both strategies.  Divide your strategies into two groups: 1) existing strategies to be continues and 2) new strategies to be started.

GROUP 2: Savola Group – 2010.  P. 168 – 177 Team Saleh Abdulla

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Sample Answer

Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.

Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.

This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.

To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.

It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.

Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>

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