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A1 - 3 - Power to the people - social or environmental change

So basically this is a project that worked on I have attempted to make changes to it but I am stuck. I am not fully satisfied with it. The project was reviewed by the professor and he gave some feedback which I pasted below:

" So, BP do have a chance to add to peaceful dialogue…. that's great.

  • you have produced a BP styled peace logo
  • you have stated they can be pivotal in the negotiations…
  • and providing alternative sources of energy, so…
    Ultimately I think your project is about non-conflict energy.
  • less impact on the planet
  • not piping or refining energy fuels from aggressive states
  • standing up for the rights of all of us to live well and freely.

I would focus your creative ideation I hope to see in your presentation on that bit. Show a website top, poster, social posts that set out BPs “non-conflict” position and use your logo

What needs improvement?…
Show the audience engagement journey in your final pres… why would they care about the new standing?

Why does this matter, how have you empathised with the audience?

  • remember to use MOAT/PPP/personas in your final presentation to show it is audience focused.
  • show any sketches and design thinking for ads, website and definitely outreach/competition/engagement comms
  • think human, think audience!

Nice job so far. looking forward to seeing it executed. "

Mostly I want you to change parts of the project and focus more on its realization plan

"remember to use MOAT/PPP/personas in your final presentation to show it is audience focused."

"Show the audience engagement journey in your final pres… why would they care about the new standing?"

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