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Post your main topic responses by 11:59 p.m. Eastern Saturday.

Respond toeach topic as a separate thread, and title your post by topic number and your name so that it is clear which topic is being discussed and by whom. For example, Topic 1 Joe Smith.

Make value-added reply posts toat least 2 classmates by 11:59 p.m.Eastern Tuesday. A minimum of 2 reply posts is required, but 3 or more value-added replies to classmatethreads may earn maximum credit.Do not change the title lines, but to address the person by name at the top of the text box.

Supporting your views with references:

When you make an assertion of fact or use a source for information, provide a reference and an in-text citation (both in APA style) to support your writing, or state that it is based on your own experience.

For the 2 topic responses: each requires a minimum of 1 internal and 1 2 external sources per the rubric (acceptable and recent, dated 2018 to present) referenced and cited in-text using APA style. For maximum credit, you will need more external sources

For the reply to peers topic responses: each requires a minimum of 2 recent external sources. For maximum credit, you will need more sources.

Regarding sources: Internal sources include the material in our course content. These references are for the marketing concepts in the topic. External sources include the research you perform in order to apply the marketing concepts to products/services, competitors, industries, and customers.

See the for specific criteria and expectations for the discussion assignment. Also review Content/Getting Started/.

NOTE: Each source requires an APA reference and each reference required an APA citation. For more about APA style see: Purdue OWL and the APA Style Guide 7th Edition:

TOPIC 1: Connecting with Customers

Describe a story (from a novel or even a TV show) that held your attention where you couldn’t wait to see what happened next. Now, consider how the elements of a brand tell a story. How do you connect with perceptions of your favorite brands? Do they tell a story?

Young woman reading a book lying on the grass.

TOPIC 2: Perceptual Map

Create a perceptual map for these major theme parks: Walt Disney World, Universal, Six Flags, Busch Gardens, and Cedar Point. You determine the primary factors to place on the X and Y axis and how they are likely positioned by consumers. Describe your map, why you chose each factor for X and Y, and whether you feel these companies have a clear space in the minds of consumers. Upload an image of your map for your peers to review. (This can be a simple Word document with basic x and y axis lines, or you can use another software program and save your image as a .jpg to be added here. It should be limited to Word, .jpg, or .pdf files to ensure others can view it. It is best to paste it within the response.)

Two women friends riding an amusement park ride.

TOPIC 3: Branding and Positioning

Case Study: Coke vs. PepsiThis case study discussion is about branding. Formulate a response responding to the specific questions below rather than those within in the case study. Review this case study:

  • Coke and Pepsi offer products that are close substitutes. How do the companies position their brands to differentiate their products? Be sure to use examples from the case study.
  • Each of the brands have used celebrity endorsers. Name a celebrity endorser for each brand and how they reflect a different position in the market.
  • How are Coke and Pepsi positioning themselves to be the dominant choice of the younger generations such as Generation Z and Alpha?
  • Young woman drinking ice coffee near a food cart.

    Sample Answer

    Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.

    Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.

    This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.

    To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.

    It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.

    Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>

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