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Braga Wear operates a chain of luxury men’s clothing retail stores across the United States. It has been aggressively opening locations in new markets but has had a challenge in finding sales associates with the right fit and skill set.

Its flagship store in Toronto opened six months ago and sales budgets have not been met. The strategy for the flagship store is to sell high ticket items such as suits, formal wear, shoes and designer label items but analysis has shown high turnover in lower priced items. This store is important as it is the first in Toronto. Opening was hastened: Braga Wear’s President insisted that the store be opened before Toronto Fashion Week. As a result, the store opening was on an accelerated path … such as, finalizing sales strategy and budget, merchandising mix, the operations, and HR related activities.

The pool of sales associate candidates was large; everyone in local retail had heard about the luxury brand and its success in the United States. Jason, the store manager was recruited from Havana Wear, a fast fashion retailer. He has a successful track record of hiring high performing sales associates and took many of his Havana Wear team with him to Braga Wear. Again, because of tight timelines, there wasn’t enough time to conduct any training prior to the opening.

Turnover during the first year was low as the associates were obsessed with the mystique of the brand and its local potential. On her market visit, Jennie, the HR VP, visited the flagship store to meet the team. “It’s just been non-stop since the pre-opening,” Jason told her catching his breath, “We’ve been so busy getting the store ready and pushing sales that I haven’t even had a chance to attend corporate orientation yet.”
During a small group meeting with sales associates, Jennie wanted to learn about the latest fashion trends in Canada and what were the best selling items. Everyone avoided eye contact and mumbled various answers half-heartedly. “Surely the customers in your client books should be able to give you some data?” She asked. Jennie sighed at the confused looks she got from the group.

Upon her return to Braga Wear Corporate office, Jennie was asked to summarize her thoughts to senior management in a Digital Report presentation.

After reading and reviewing Chapter 3 (8th ed.), on the Needs Analysis Process, answer the following questions in details using a Digital Report format:
1. WHAT – Discuss the performance issues at Braga Wear (REMEMBER: Do not summarize any solutions at this stage). There are 3 lenses to conduct a needs analysis: Organization, Task, and Person (refer to Needs Analysis Process, Figure 3.1, 8th ed.). (a) Analyze the performance issues of Braga Wear from these 3 perspectives. (b) Determine which one(s) are the main focus or gap (this will help you plan for solutions (in part 3).
2. WHY – Determine the root cause(s) of Braga Wear’s performance issues. Use the Barrier to Effective Performance Table (Human, Technical, Information, Structural – Table 3.2 in 8th ed.) to determine the most relevant issues to this case?
3. SOLUTIONS – Diagnose the performance issues with solutions related to the root cause(s) identified above. In your prescription, make specific recommendations to the Toronto flagship store.
4. If a training objective is a statement of what trainees are expected to be able to do after a training program, a) provide 1 (one) training objective you would consider presenting in a training program for employees at Braga Wear? b) What content would you include in a training program for the employees at Braga Wear?

 

Sample Answer

Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.

Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.

This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.

To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.

It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.

Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>

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