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Tourism Enterprise Context Analysis

Description:
You are a consultant hired by a commercial tourism enterprise to identify the main external factors that will help it to achieve TBL or ‘triple bottom line’ (economic, environmental & socio-cultural) sustainability outcomes, or hinder it from achieving those outcomes. Economic sustainability includes financial sustainability or profitability. Analyses the opportunities and threats faced by the company in relation to these outcomes. Opportunities and threats refer to any factors situated outside the enterprise itself. The same factor can be both an opportunity and a threat.
The format for subsequent sections will be as follows:
1. Enterprise Profile: Select and describe an Australian tourism or hospitality enterprise. This must be a real enterprise directly related to tourism, such as an attraction, accommodation, travel agency, tour operator or airline. It must be located within Australia. In this profile, basic characteristics should include, among other possibilities, a description of the kind of business conducted, location, ownership, number of years in operation, employee numbers, and annual revenue. A limited number of photographs can be used in this section to support the text. Your profile should inform your opportunities and threats; for example, if you identify the Chinese outbound market as an opportunity, then your Profile should include information  about the current Chinese customer base of your enterprise.
2. Opportunities: Identify what you determine to be the three most critical external opportunities that will help the enterprise to achieve TBL outcomes. For each, (a) describe the opportunity, (b) explain why it is a major opportunity for this specific enterprise, and (c) prescribe a solution; that is, how can the enterprise take advantage of it?
3. Threats: Identify what you determine to be the three most critical external threats that will hinder the enterprise from achieving TBL outcomes. For each, (a) describe the threat, (b) explain why it is a major threat to this specific enterprise, and (c) prescribe a solution; that is, how can the enterprise minimise its negative effects?
4. Synopsis: This section summarises the report by integrating the previous content into a conclusion that overviews the opportunities and threats facing the enterprise and considers how the enterprise should deal with these collectively to achieve desired TBL outcomes.
5. References: All information should be properly cited and referenced using APA style. All sources should be reputable and relevant, and at least five ‘academic’ sources (e.g. journal articles, book chapters, etc.) must be included. This section is not included in the word length.
Criteria & Marking
Profile: How well do you describe the critical characteristics of the featured enterprise that put into perspective your identified threats and opportunities? (10%)
Opportunities: Do you effectively describe the three opportunities, explain why they are opportunities for this enterprise, and explain how the enterprise can best take advantage of them? (20%)
Threats: Do you effectively describe the three threats, explain why they are threats to this enterprise, and explain how the enterprise can best minimise these threats? (20%)
Synopsis: How well do you summarise the report by integrating the previous content into a conclusion that overviews the opportunities and threats facing the enterprise and consider how the enterprise should deal with these collectively to attain the desired outcomes? (10%)
Sources: Is all information appropriately cited and referenced using APA style? Are the sources relevant and reputable? Have you included at least five ‘academic’ sources? (20%)

Sample Answer

Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.

Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.

This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.

To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.

It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.

Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>

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