Product Description: A “Soft Drink” is a carbonated, flavored, non-alcoholic liquid meant for human consumption. Example products produced by this industry include cola (Coca-Cola, Pepsi Cola, Diet Dr. Pepper, store brands, etc.), flavored soft drinks (Orange Crush, Grape Nehi, etc.), root beer (A&W, Barq’s, IBC), ginger ale (Vernor’s, Canada Dry Ginger Ale, Schweppes Ginger Ale, etc.), etc.
Substitute Products: by definition, a substitute is a product produced OUTSIDE this industry but serves the same function as a product produced INSIDE this industry. Primary substitutes for soft drink products include milk, bottled (and tap) water, sparkling water, fruit juices, beer, wine, spirits, coffee, teas, soy and coconut milks, etc. (NOTE: A SUBSTITUTE IS NOT A PRODUCT MANUFACTURED BY A DIFFERENT COMPANY IN THE INDUSTRY).
Strategic Group: Coca-Cola (KO), PepsiCo (PEP), Monster Beverage (MNST), and Keurig/Dr Pepper (KDP).
Note: You MUST use these companies. Refer to them by their ticker symbol (i.e. “KO” for The Coca-Cola Company). Also, for the purposes of this project, just focus on the strategic grouping of companies listed above and pretend they all have a PRIMARY function of manufacturing Soft Drinks (not water, food stuffs, etc.). Ignore the company “Embotelladora Andina” and “American Beverage S.A.” These are international companies that are not in your strategic group.
Note: In this industry, note the following terms and DO NOT CONFUSE THEM:
- Raw material suppliers: These are the companies that supply raw materials that get turned into soft drinks.
- Manufacturers / Producers: These are the companies that purchase raw materials from suppliers and CREATE the soft drink products. These companies include the companies in the strategic group.
- Customers: These are the companies that purchase the soft drinks in bulk from the manufacturers. These would include wholesalers, retailers, etc. (This includes Walmart, gas stations, Publix, etc.).
- Consumers: These are the people who actually drink the soft drinks (i.e. you and me). The consumers buy from the customers. (The consumers are actually the retail or wholeseale organizations who buy from the companies that produce customers, not customers of the manufacturing industry).
Note: Do not use the terms “buyer” or “supplier” because they are ambiguous. Rather, use the term “consumer” or “raw material supplier”.
Perform basic research on the industry that you have been assigned (Use the “Gale: Business Insights” database from Troy’s library page). Once you get as much industry information that you can there, look up each of the companies in your strategic grouping and find out what you can about each of them as well. You can also use the SEC’s EDGAR database to look up particular companies (https://www.sec.gov/edgar.shtml). The companies in this group are almost exclusively publicly traded, which means that each company must make certain documents available to investors, the government, and to the general public. In later portions of this assignment, you will need the information for the competitors, so while you are gathering information, save everything you can about the industry and group of competitors to a folder on your PC. This might include URLs, 10K filings, recent press releases, and more. Then, for the first part of this assignment (listed below), prepare a single Microsoft Word document using the Sample Submission Document as a guide (use the latest APA style guide). I’ll be checking very closely to make sure you follow the format of the Sample Submission document EXACTLY, so pay close attention to this. Most students struggle with two things in these assignments. First, they don’t follow the sample document exactly. Second, they don’t proof their work sufficiently. In this document, prepare a response to each of the questions asked and make sure that you completely answer all portions of each question. In addition, make sure that you do the following:
Note: You MUST use information that is much more recent than journal articles for this project. That is, journals are great, but it takes too long for articles to be published for them to do you much good in some areas. Other information is simply not going to be found in journals at all. Examples would include information on the current political climate, pending legislation, economic indicators, etc. Google is your friend here. Just make sure that you stick to reputable sources (i.e. government sites, industry sites, specific company sites in the industry, reputable news outlets, etc.). Do NOT use any source that is a social network (i.e. Wikipedia, FaceBook, etc.), an “essay for sale” site (i.e. “UK Essays”), nor the work of other students at other universities (i.e. Fern Fort University).
- Put your name and student ID number in the document header, along with page numbers, following the example in the Sample Submission document. Note that the page header on the title page includes “Running Head:” to the left of your name, but not on the other pages in the document.
- Make sure your work (all portions, no exceptions) is in Times New Roman, 12pt font, 1” margins.
- Use Microsoft Word’s built-in “Source Manager” to handle your citations and references. For instructions as to how to do this, either ask the instructor for a “how-to” or just download it from the Writing Assignments module (it says, “Setting up Microsoft Word…”). I also have a video on how to do this in the Writing Assignments module in Canvas.
- Create a title page that looks like the one in the sample document. (NOTE: After Writing Assignment #1 has been graded, your instructor will assign you a company. Just leave the company name off of the title page until your company has been assigned. Remember, you don’t get a company assigned until AFTER certain conditions are met based on your list of opportunities and threats.). Follow the format of the Sample Submission document AS CLOSELY AS POSSIBLE.
- Make sure to use headings that match the Sample Submission document.
- Immediately prior to submitting your document to Canvas, proofread your document THOROUGHLY. Troy University pays the cost for students to have the Premium version of Grammarly’s free add-in to Microsoft Office, which will show up on the ribbon bar in Microsoft Word. In addition, Word’s built-in proofing tools (grammar, spelling, and style checkers) are also used for grading. These are the PRIMARY methods that the instructor uses to check student work for errors. (Note: Each “routine” error generally results in a 1-point deduction from the submission grade. “MAJOR ISSUE” errors generally result in a 5+ point deduction for each occurrence.). Please also note that you are responsible for all mistakes in your submission, even if Grammarly and Word don’t find any errors.
WRITING ASSIGNMENT #1
- Perform basic INDUSTRY research for the ENTIRE industry you have been assigned (not just the strategic group) and look for issues by following the PESTEL model’s major categories. Read what the textbook has to say about the PESTEL model and what types of things go into each category. You can also find examples online by just Googling “PESTEL Example” and reading some of the pages that show up. There is a great page at https://www.business-to-you.com/scanning-the-environment-pestel-analysis/ that should give you some good ideas.).
Make sure you have at least 20 opportunities and 20 threats total. However, they need to be spread out so that you have at least one opportunity and one threat for each category in each of the two models, with no duplicates. Even though a phenomenon can technically be listed in more than one category, only put it in one. It is even possible that a phenomenon can be both an opportunity and a threat, depending on how one views it. Regardless, only list something once.
- Perform additional basic INDUSTRY analysis for the industry again, but this time use “Porter’s Five Forces” model. Identify at least 2 major issues for EACH of the forces in the model. (NOTE: Again, this is an INDUSTRY analysis, not a company analysis.) For #1 and #2 above, the following items should help you get started. I expect to see most of
these in your work because they are nearly always applicable to most industries: Unemployment rate, disposable income, wage rates, currency exchange rates, inflation rate, etc.
Political stability at home and abroad, military strife, effects of administration changes, etc.
Changing legislation (state / Federal), regulations (both FDA and EPA), court cases, etc.
Social and political issues regarding environmental concerns (raw materials, production, waste, etc.).
Technological developments, availability of raw materials, barriers to entry/exit, economies of
scale/scope, market growth/contraction, etc.
Social trends and issues involving the products themselves, generational issues (i.e. old consumers vs.
younger, demands consumers put on businesses, demand changes due to consumer preferences, etc..
- Using this information, create a list of Opportunities and Threats (numbered O1, O2, O3, etc. and T1, T2, T3, etc.) that would apply to the majority of the companies in your firm’s industry. (note: If you provide an opportunity that is worded to include a something a competitor or the industry can do, your answer is completely incorrect and you will just have to do it over. Just because a company says that something is an opportunity for them does not make it an opportunity. Many companies often get this incorrect. Also, don’t use the words “Opportunity” or “Threat” to describe an opportunity or threat!) Opportunities and Threats ALWAYS meet the following criteria:
a. They represent phenomena or trends that currently exist and are not past or hypothetical future problems unless there is strong and sufficient evidence that suggests that the phenomena will PROBABLY exist (and your evidence must be clear and strong, in the present tense, with solid sources to back it up).
b. They represent phenomena or trends, NOT ACTIONS that a competitor or the industry might do about them (again, this is an automatic show-stopper). Read each one aloud and ask yourself if you are saying that a company can do something. If yes, then I stop grading here. If no, then possibly okay.
c. They apply to the environment in which the industry operates, not just to one or a few companies in the industry. Remember, your focus is on the environment in which the industry operates, not the industry competitors.
d. They are not under the control or direct influence of only one or a few competitors.
e. They do NOT describe things that are ALWAYS true (i.e., “Companies must follow government regulations”, or “When unemployment goes up, people have less money to spend”).
f. They are written in complete and grammatically correct sentences.
g. They are all in the present tense (not past or future tense).
Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.
Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.
This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.
To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.
It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.
Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>