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  1. Objective:
    Objective of this assignment is for you to increase your knowledge about how businesses are leveraging the Internet to conduct business with customers. Because you will be using public Web sites to do your research, the focus will be on marketing, sales, and customer service transactions with end-consumers (B2C).
  2. Important Dates & Tasks: ( no exceptions)
    MIS800 Project Dates.png
  3. This is what you will do FIRST:
    A) First, pick an industry of your interest that has several similar companies that have developed online e-businesses that include public B2C (business to consumer) websites.

In order to find industries- some resources:
International Labor Organization:

https://www.ilo.org/global/industries-and-sectors/lang–en/index.htm (Links to an external site.)
Fidelity Financial:

https://eresearch.fidelity.com/eresearch/markets_sectors/sectors/sectors_in_market.jhtml (Links to an external site.)
Deloitte Consulting:

https://www2.deloitte.com/us/en/industries/all-industries-sectors.html (Links to an external site.)
North American Industry Classification (NAICs):

https://www.naics.com/search/ (Links to an external site.)
MSCI- Global Industry Classification System:

https://www.msci.com/gics (Links to an external site.)

Only after you have done this exercise, will you be more comfortable to start this project. Remember starting well is half the battle won!!

B) Secondly, become extremely familiar with the 7cs framework (a complete book chapter PDF is in the Folder “Projects” under Files. Quick link-

  1. This is what you do SECOND, for the Excel Spreadsheet:
    Create and excel spreadsheet EXACTLY AS THE SAMPLES ( the sample is in the Project Folder, you may choose vertical or horizontal format) where you will list 10 companies that you find in your industry segment (if you find an industry that does not have the required 10 companies, then drop that industry and find another one). The companies can be either, “bricks or clicks” or even just pure “clicks” (online only). Give them a score ranging from 1- (low) to 5 (high), across each of the elements corresponding to the 7 Cs. So that you are able to generate an average score in the last column.
    After that add the points and arrive and identify the companies:
    a) With the highest average score,
    b) With the lowest average score,
    c) With the average middle score (the closes to the middle score).
    This way you would have picked only the 3 companies, through your excel without “guess work”, “personal feelings”, and “force fitting”. This is a great achievement!!

After you have looked at several public Web sites for companies in this industry, and arrived at the 3 companies as outlined above, you will now have an interesting comparison about how companies are (successfully?) leveraging the Internet today.

  1. This is what you do THIRD -your Report:
    Analyze the 3 companies that you identified as High, Medium, Low from your excel scoring. Evaluate their Web in terms of the overall “look-and-feel” of the website, and more importantly: how well each Web site has addressed the 7Cs in the framework by Rayport and Jaworski.
    Feel free to also use outside resources to provide current statistics and forecasts for the industry you selected, as well as any information about B2B applications that the companies may be using. Be sure to provide full citations to all third-party sources, including a “last date accessed” for all references to a URL.

Write up your findings using proper section/ paragraph headings and table of contents. Prepare a report (Times New Roman, 12 pitch font, double spaced), including the following content:
Introduce the industry you selected and the Web sites you selected (1 page)
The reasons why you chose this industry and these particular companies, and include the URL for each site (2 pages)
Only the 3 selected companies: Describe and also compare the ways that these particular Websites are addressing the 7Cs and any other characteristics you wish to emphasize. (For example, how easy was it to identify the content or services available? How easy was it to navigate between pages? Did the site download easily? Was the usage of graphics and animation appropriate for the target audience? Were linking capabilities of the Web exploited? Was a privacy policy available and easy to find?) ( 1 Page for each of the three company) [your excel spreadsheet is a useful here]
Based on your analyses, provide some recommendations for the company whose Web site you considered to be average and for the company whose website you consider to the weakest. Be sure your ideas are appropriate for the industry you selected, and take into account whether companies in this industry traditionally have sold directly to end-consumers or not and using what channels (e.g., catalog, physical store, or via an intermediary channel). (1 page for each company)

Sample Answer

Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.

Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.

This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.

To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.

It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.

Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>

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