E-Commerce & Marketing

Order Description

Coursework Assignment Brief ( 25%)

Module Title:

Programme:

BSc (Hons) Oil and Gas Management

Format:

Task 1 : An individual assignment consisting of a written report of 1,500 words.

Task 2: A group presentation (15 minute presentation to be delivered by a group of
4 students)

Presentation:

Yes

Any special
requirements:

Report should be submitted on the Student Portal along with an acceptable Turnitin
Report -15% maximum

Word Limit:

Task 1: 1,500 words; (+/- 10%)
Word count in excess of 1,500 will not be graded.

Task 2: Presentation (Maximum of 15 minutes)

Deadline date for
submission:

The deadline date for submission of Task 1 ( report) is on 5th December 2014 before
midnight .

The deadline for the group presentation is scheduled on week commencing 1
December 2014 . Presentations will hold during tutorial sessions in weeks 8 and 9
(i.e. week commencing 1st & 8th December 2014).

Learning outcomes to
be examined in this
assessment (please note
that this is not the
assessment task)

. Evaluate strategies of promoting sales of different product types and
services and identify the interrelationship to broaden company strategies.
. Evaluate the extent to which the Internet aids modern working practices.
. Demonstrate a critical awareness of the scope of e-commerce and its
benefits in business and its practical and commercial limitations

Development of knowledge and understanding: detailed knowledge of major
theories and awareness of a range of context and frameworks.

Cognitive/intellectual skills: analyse and compare a range of information;
evaluation of techniques; reformat information towards a given purpose;
application of key elements of a problem and choose methods for their resolution

Key/Transferable skills: group working and interacting in a team; management of
information and develop appropriate research activities; effective communication;
resolution of problems

Practical skills: operate in situations of complexity and apply a wide range of
techniques

Percentage of marks
awarded for module:

This assignment is worth 50% of the total marks for the module

(i.e. written individual report – 25%; group presentation – 25%)

Assessment Task:

Task 1: Individual Report (25%) : designing and implementing an online business

You are to identify small but growing online retailer company based in the UK with
a profit of less than £2 million in 2013. As part of your first project , you have been
asked to write a report on the following :

Part A:

How can social media be used as a marketing tool to promote product
awareness ? You are required to identify the planning and implementation issues
the organisation would need to consider to maximize product awareness

Part B:

What are the promotional strategies that you would consider to ensure the
success of the organisation .

Some key aspects to consider are: Will customers benefit from the site? What will
they need? How can the business be organised to respond to the demands that
arise from an online presence? Does the organisation have the right resources,
including staff and skills to implement this?

Assessment criteria for
Task 1

Explanatory comments on the assessment criteria

Maximum marks
for each section

Content, style, relevance
and originality

. Relevant, accurate content, demonstrating research, as
required by the assessment task.
. Clearly identifies the appropriate social media that will
work for the organisation
. Great emphasis will be placed on originality – work that
is clearly student’s own.

40%

Constructive critical
analysis

. Demonstrates the ability to analyse social media
strategies used by an organisation and their
appropriateness to that organisation
. Demonstrates that you have consulted widely – using
appropriate sources and examples to substantiate your
arguments.
. Application of relevant academic models should be
evident but not necessarily explicit.

30%

Overall structure

. Coherent structure, presented in a report format,
utilising headings as appropriate; should include a title
page and clear table of content.

10%

Introduction and
conclusion

. Clear triangulation of introduction, discussions and
conclusion.
. Introduces issue(s) for further exploration.

10%

Referencing style

. Full in-text referencing using the Harvard citation style.
. Structured reference list or bibliography using the
Harvard referencing method.

10%

Assignment outline

TASK 1 is an individual report and must be presented in a report format (1,500 words). It is important that your report is properly
structured. Also, as this is an academic paper, you should draw on contemporary literature to support your paper. Remember that this
individual report accounts for 25% of your module assessment. Hence, bad performance will have an impact on this module. An
executive summary is required as part of your report.

Your report should include references to the appropriate e-commerce and marketing literature (textbooks, journals and websites). Care
should be taken when consulting websites as they are not all equally authoritative (for example Wikipedia is not peer-reviewed;
therefore is not considered an academic reference website). A minimum of 8 different academic references must be cited, but a well-
researched report is likely to cite many more.

You are advised to keep a backup copy of the report until you receive your grade and regularly back-up your work in the cloud
(OneDrive, iCloud, Dropbox and GoogleDrive are good examples). A disk crash is not an acceptable reason for late submission.

Below is an indicative structure for your report:

Title Page

Table of Contents

A list of all the chapters, sections, headings, and sub-headings. Appendices and Figures should be provided as well as all page numbers as
clearly as possible.

Introduction

This should show that you have understood the brief and that you will cover everything required.

Findings and Analysis

. This is the substance of your report. The structure will vary depending on the material being presented. Headings and sub-
headings should be used to indicate clearly the different sections.
. Charts, diagrams and tables can be used to reinforce your arguments, although it may be better to include the more complex
ones as an appendix.

Conclusion

This provides an end to your report through a summary of the important points in your discussion. Remember not to include any new
material here.

Reference List / Bibliography

The terms reference list and bibliography are sometimes used interchangeably, but here we define the terms as:

. Bibliography – a list of consulted readings, for example a list of textbook sources, that you have studied while composing your
essay, but not specifically cited in the text
. Reference list – a list of cited sources.

Asssessment Task 2 : Group Presentation ( 25% )

Assessment Task:

Group presentation (25%): PayPal — online payments
Background:

When a business wishes to open up a new online selling channel using a website, a major
concern is how customers will pay. Many people visit online retail sites but do not make
purchases because of issues in process and concerns over security problems and potentially
losing money.

People hesitate to give their credit or debit card details because it means typing the

numbers into the computer and sending these details over the web. They feel that not only
can the number be stolen easily, but also that their identity and their cash will be stolen.

PayPal is an online secure payments service that is available for both private individuals and
businesses that wish to buy and sell online. The PayPal website is www.paypal.com.

Presentation task:
Prepare a 10 minute presentation that details:

. how the Paypal system works
. the benefits for an online retailer in using this kind of service
. Alternative payment services that exist online
. what a business could include on a website that might reassure potential customers
about the use of Paypal to safely make payments via your site

To complete the presentation, please ensure you visit the Paypal website as outlined above
and conduct your own further research into secure online payments.

Assessment criteria for Task
2

Explanatory comments on the assessment criteria

Maximum marks for each
section

Content

. Relevant, accurate content, demonstrating research,
as required by the assessment task.

50%

Style and Organization

. The structure and cohesion is appropriate.
. Powerpoint content is organised and flows. Content is
logical and effective, background distractions are
minimal.

20%

Presentation and creativity

. Professionalism, communication, and the ability to
engage with the audience.
. Music and words are loud enough to hear (if utilised);
images are in focus, lighting appropriate; camera work
is steady (if utilised).

20%

Overall Impression

. Presentation attracted and maintained interest of the
audience.

10%

TASK 2 is group work. You should refer to your module handbook for details on how to work in a group. You will have the option to
select your group or have your lecturer assign you to a group. Notwithstanding your choice,

group details must be submitted to your lecturer by week 9 of the semester. Note that in the real world, you will hardly ever have to
work alone so you must ensure that you and your group members are able to collectively achieve your goal.

Please note that a single mark will be awarded to the Group.

We seem to live in a PowerPoint world and learners usually enjoy putting together a presentation. Stress that this is a business
presentation, and students should not use overly garish colours and flying animation. It is recommended that you can your PowerPoint
Presentation before you present .Please note students will not be allowed to walk in the class once they presentations have started.

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Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.

This question has been answered

This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.

To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.

It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.

Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>

E-Commerce & Marketing

Sample Answer

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