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Consumer Behaviour 2201/Consumer Behaviour Journal and Report Brief

Individual Assessment

Report length: 1,500 words maximum (approx 3 pages – Times New Roman Font; 11pt font size; 1.5 line spacing; normal margin size).

Assessment Weight: This Assessment is worth 100 marks with a weight of 30%

Related Learning Outcomes: ULO1, ULO2 & ULO3

Submission Details:

Section A. Consumer Behaviour Personal Journal (20 marks total)
You are to complete a Personal Consumer Behaviour Journal over a 10 consecutive day period. You are to use the Journal Template which is an excel spreadsheet available in Moodle. A minimum of 20 purchase entries and a maximum of 30 should be provided in the Journal. You have to complete the information under ALL headings of the Journal (unless it is not applicable in which case you must put n/a in the relevant cell).

The journal must be printed out and submitted with the written report (this section does not need to be submitted to Turnitin) – it is likely that the journal will exceed the normal size of an A4 page – if it is split over a few pages then it must be stapled/stuck together so that the lecturer can view the entire journal easily.

Section B. Consumer Behaviour Report (80 marks total)
This section of the report combines the details of your personal Consumer Behaviour Journal AND Consumer Behaviour theory. You will need to choose one theory from the list below to explain in your report:

•    Just Noticeable Difference
•    Needs and Motivation
•    Classical Conditioning
•    Consumer Personality
•    Consumer Attitude
•    Consumer Culture
•    Reference Group Influence

The report must follow the structure detailed below:

1.    Introduction (5 marks) (approx. ¼ page)
A clear and brief overview of the purpose of this report and what will be covered in report.

2.    Explanation of Consumer Behaviour Theory (40 marks) (approx. 1 page)
Provide a detailed explanation of one Consumer Behaviour theory (using a minimum of 3
different academic sources).

3.    Consumer Behaviour theory Influence on Personal Consumer Behaviour (10 marks) (approx. 3/4 page)
Discuss how this Consumer Behaviour theory influenced YOUR OWN PERSONAL CONSUMER BEHAVIOUR using specific examples from your Consumer Behaviour Journal.

4.    Reflection on Personal Consumer Behaviour (10 marks) (approx. 3/4 page)
Reflect on your own personal consumer behaviour and discuss what type of consumer you are. Are you the type of consumer that purchases only the best, branded items (or does it depend on what type of product you are buying) or are you looking for the lowest price products? Do people around you have a small, medium or high influence in the products you have purchased? The answers to these questions may vary with different purchases; if this is the case then you should explain why this is and use consumer behaviour theory (minimum 1 reference) to explain your behaviour.

5.    Conclusion (5 marks) (approx. ¼ page)
A clear and brief summary of the report.

Appropriate referencing – students must use a minimum of 3 academic sources and use Chicago Curtin 16th Edition referencing style. (5 marks)

Correct grammar, spelling, English expression and format. (5 marks)

Marking Criteria    Max Marks    Marks Awarded
A. Consumer Behaviour Personal Journal (20 marks total)

1. Student has made a minimum of 20 journal entries (but has not exceeded 30)
5
2. Student has provided sufficient detail under each heading (unless irrelevant) for each entry.    15

B. Consumer Behaviour Report (80 marks total)
1. Introduction – written in a clear and concise manner.    5
2. Consumer Behaviour Theory
In-depth explanation of 1 consumer behaviour theory using a minimum of 3 academic sources.
40
3. Consumer Behaviour Theory Influence on Personal Consumer Behaviour
Application of 1 consumer behaviour theory to student’s own personal behaviour.
Demonstration of good understanding and application of consumer behaviour concepts. Students must provide specific examples of their buying behaviour.
10
4. Reflection on Personal Consumer Behaviour
Student has clearly explained the type of consumer that they are using theoretical terminology. A minimum of 1 reference is used.     10
5. Conclusion – written in a clear and concise manner.    5
6. Accommodating Research, English Expression and Grammar
•    Supporting materials (if applicable):
Secondary data, tables, diagrams, advertisements, etc
•    Research materials and sources:
A minimum of 4 academic references from Scholarly (academic) sources
•    Compliance with Chicago Curtin 16th Edition referencing style – in text and within the reference list

5
7. Writing Style and Report Format
•    Excellent English expression used in report
•    Correct Spelling throughout report
•    Correct Grammar
•    Report is formatting according the report requirements and uses the subheadings provided
•    Report does not exceed the 1500 words (approximately 3 pages)

5

Total
100

Sample Answer

Compelling correspondence is essential to the achievement all things considered but since of the changing idea of the present working environments, successful correspondence turns out to be more troublesome, and because of the numerous impediments that will permit beneficiaries to acknowledge the plan of the sender It is restricted. Misguided judgments.In spite of the fact that correspondence inside the association is rarely completely open, numerous straightforward arrangements can be executed to advance the effect of these hindrances.

Concerning specific contextual analysis, two significant correspondence standards, correspondence channel determination and commotion are self-evident. This course presents the standards of correspondence, the act of general correspondence, and different speculations to all the more likely comprehend the correspondence exchanges experienced in regular daily existence. The standards and practices that you learn in this course give the premise to additionally learning and correspondence.

This course starts with an outline of the correspondence cycle, the method of reasoning and hypothesis. In resulting modules of the course, we will look at explicit use of relational connections in close to home and expert life. These incorporate relational correspondence, bunch correspondence and dynamic, authoritative correspondence in the work environment or relational correspondence. Rule of Business Communication In request to make correspondence viable, it is important to follow a few rules and standards. Seven of them are fundamental and applicable, and these are clear, finished, brief, obliging, right, thought to be, concrete. These standards are frequently called 7C for business correspondence. The subtleties of these correspondence standards are examined underneath: Politeness Principle: When conveying, we should build up a cordial relationship with every individual who sends data to us.

To be inviting and polite is indistinguishable, and politeness requires an insightful and amicable activity against others. Axioms are notable that gracious “pay of graciousness is the main thing to win everything”. Correspondence staff ought to consistently remember this. The accompanying standards may assist with improving courtesy:Preliminary considering correspondence with family All glad families have the mystery of progress. This achievement originates from a strong establishment of closeness and closeness. Indeed, through private correspondence these cozy family connections become all the more intently. Correspondence is the foundation of different affiliations, building solid partners of obedient devotion, improving family way of life, and assisting with accomplishing satisfaction (Gosche, p. 1). In any case, so as to keep up an amicable relationship, a few families experienced tumultuous encounters. Correspondence in the family is an intricate and alluring marvel. Correspondence between families isn’t restricted to single messages between families or verbal correspondence.

It is a unique cycle that oversees force, closeness and limits, cohesiveness and flexibility of route frameworks, and makes pictures, topics, stories, ceremonies, rules, jobs, making implications, making a feeling of family life An intelligent cycle that makes a model. This model has passed ages. Notwithstanding the view as a family and family automatic framework, one of the greatest exploration establishments in between family correspondence centers around a family correspondence model. Family correspondence model (FCP) hypothesis clarifies why families impart in their own specific manner dependent on one another ‘s psychological direction. Early FCP research established in media research is keen on how families handle broad communications data. Family correspondence was perceived as an exceptional scholastic exploration field by the National Communications Association in 1989. Family correspondence researchers were at first impacted by family research, social brain science, and relational hypothesis, before long built up the hypothesis and began research in a family framework zeroed in on a significant job. Until 2001, the primary issue of the Family Communication Research Journal, Family Communication Magazine, was given. Family correspondence is more than the field of correspondence analysts in the family. Examination on family correspondence is normally done by individuals in brain science, humanism, and family research, to give some examples models. However, as the popular family correspondence researcher Leslie Baxter stated, it is the focal point of this intelligent semantic creation measure making the grant of family correspondence special. In the field of in-home correspondence, correspondence is normally not founded on autonomous messages from one sender to one beneficiary, yet dependent on the dynamic interdependency of data shared among families It is conceptualized. The focal point of this methodology is on the shared trait of semantic development inside family frameworks. As such, producing doesn’t happen in vacuum, however it happens in a wide scope of ages and social exchange.

Standards are rules end up being followed when performing work to agree to a given objective. Hierarchical achievement relies significantly upon compelling correspondence. So as to successfully impart, it is important to follow a few standards and rules. Coming up next are rules to guarantee powerful correspondence: clearness: lucidity of data is a significant guideline of correspondence. For beneficiaries to know the message plainly, the messages ought to be sorted out in a basic language. To guarantee that beneficiaries can without much of a stretch comprehend the importance of the message, the sender needs to impart unmistakably and unhesitatingly so the beneficiary can plainly and unquestionably comprehend the data.>

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